Before you receive the title of an event planner, you must indeed be a careful and detailed-oriented individual. You must inculcate the habit of planning carefully, effectively, efficiently, and smartly. One of the best indicators is how you set up your event planner portfolio,
Your ‘opps!’ in planning an event can affect your clients negatively.
As an event planner, it is not only about gaining new clients, it is also about exceeding their expectations, retaining them as clients, and even getting a referral from them.
If you don’t have a portfolio before now or you already have one (there is room for improvement), then this article is for you.
How do you easily gain new clients? One of such ways is by having a winning portfolio. An event planner portfolio is essential to attracting and gaining new clients. It is an opportunity to showcase and present your skills, experience, creativity, and knowledge of event planning.
Your portfolio as an event planner is a great sales pitch that not only lands you useful connections or leads but even lands you a contract.
Your portfolio can be uploaded on websites such as Planit, or a scrapbook. Some people like to host their portfolio on social media platforms like Instagram etc.
If you don’t know how to put together an effective portfolio, here are some tips for you below:
- Invest in quality pictures: As much as you can, avoid using stock images in your portfolio. This is your portfolio, not someone else’s; so you need to use your images. Hire a good photographer to photograph your works whether you are just starting out or not.
- Testimonials are important: It is a well-known fact that customers believe what other customers say about a brand than what the brand says about itself. Don’t hesitate to ask your clients for testimonials and reviews so you can include them in your portfolio. This would instil confidence in potential clients as it instantly authenticates your credibility.
- Press mentions: You can take screenshots of online media that featured the events you planned or you can cut out press clippings of your events featured in the print media.
- Tell a story: Don’t just slam pictures in your portfolio thinking your audience would understand what you are trying to portray. Your portfolio is a great opportunity t tell a story and attract the attention of your audience. In addition, use this opportunity to describe the events in vivid terms to captivate the imagination of your audience.
- Certificates and education: Do you have professional courses you have taken that can increase your credibility? Did you study event planning or something related? Here is just a chance to show prospective clients that you don’t only have the experience, you also have the skills and education.