This is a guide how to start an event planning business from home
Starting a business from home can sometimes be stressful, especially if you are trying to balance multiple roles all at once.
Likewise, starting an event planning business can even be more stressful if you are not equipped with the right tools, resources, and insights to help you succeed in business.
How do start a successful event planning business from home?
Working from home has a lot of benefits; it comes with a low startup cost. In addition, you don’t have to worry about commuting except when you are going for vendor meetings, client meetings, events, and so on. You don’t have to worry about rent or electricity bill, it is flexible, you get to spend a lot of time with your family, and so on.
Here are some tips for your home-based event planning business:
- Equip yourself: You need the right skills, education, and experience for this business. First, you need to learn more about the job. Find places you can intern or who you can learn from. In addition, you can go to school, learn online and obtain the right certifications. In addition, you should volunteer to plan events for friends and families so you can build your portfolio and have the right experience. Every client wants to be sure you can effectively plan their event.
- Develop a niche: Event planning has a lot of branches; there is wedding planning, corporate event planning, birthdays and anniversaries planning, kids event planning, and so on. And so, you need to find out which of them appeals to you and become a master in that niche. Sometimes, some event planners combine two or more niches together. The key is to do that which works for you.
- Find a name: What names would you give your business? Make sure the name is short, memorable, and meaningful. Most importantly, the name must suit your business.
- Register your business: Now is the time to register your business. You can either register your business name or register your business as a Limited Liability Company. You can read up on the benefits of either of the two options.
- Who is your target audience: Identify those people who belong to your target audience group. Who is your ideal audience? Where are they located? What do they do for a living? What are their pain points? etc. Have an ideal buyer persona.
- Develop a business plan: A business plan would help you find out important details about your business. You get to know your financial projections, your operational costs, your competition, your market and the opportunities there, etc. A business plan is also a key document when seeking funding from investors.
- Branding: Take the effort to make your branding worthwhile, meaningful, and impactful. Make sure your branding suits your brand and it is not mistaken by your target audience.
- Set up your platforms: One of the major ways home-based businesses reach a lot of people is by utilizing social media. Set up social media platforms for your business but make sure you choose the right platforms that your target audience hang out. Closely related to this is for you to set up your website and also build your event planning portfolio. You can build your portfolio on a portfolio website, have a printed portfolio, or have your portfolio on your website.
- Build your contacts: Now is the time to build your contacts and grow your network. You have identified your ideal audience, so it is time to go out and network. Find people can connect
- Set up your home office: Even if you can’t dedicate a whole room for your home office, set up a dedicated space for your office. This would help you be more focused, disciplined, and productive.
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